Be Proud to Sport the PUREDRIVE® Badge This Earth Day


Happy Earth Day, Tischer friends! It’s actually the 45th anniversary of Earth Day, and we thought we’d take a moment to honor this beautiful planet we all share as well as remind you about the Nissan PUREDRIVE® badge and what it stands for.

The PUREDRIVE® badge has been around for some time and so it’s easy for drivers’ eyes to glaze over that emblem without a second thought as to its meaning. Debuting on the 2012 Versa sedan, Nissan launched its “Pure Drive” initiative, which showcases Nissan’s continuing commitment to development of environment-friendly technology through improved fuel economy on internal combustion engine vehicles with reduced CO2 emissions.

The crux of this technology is replacing an automatic transmission (AT) with a continuously variable transmission (CVT). This technology replaces fixed gears with two tapered pulleys linked by a metal belt, which curtails the typical waste of significant amounts of fuel by the AT’s selecting gear ratios less-than-efficient for specific road conditions. The result is smooth acceleration and a much wider range of gear ratios that serve to boost fuel economy.

Early CVTs gave birth to Nissan’s even more efficient and lightweight new generation of XTRONIC CVTs. XTRONIC CVTs help with fuel efficiency and fuel economy, and create less internal friction. With Adaptive Shift Control, which offers more than 1,000 shift patterns in sporty, normal and city modes, XTRONIC lets you choose a driving experience that suits the road and your mood.

In one article about the PUREDRIVE® badge, one commentator added,

“Pure Drive is, quite frankly worth mentioning. It basically means that the vehicle that carries it has exceeded the 2016 CAFE Standards. The CVT transmission is a large part of how it accomplishes this, but there’s also improved aerodynamics, microfinished surfaces in the engine, and electrically assisted power steering instead of one driven by the engine. Some, but not all Nissan models carry the badge also. I’m writing this the day after the Climate March in New York City where 400,000 people came to support the Climate Change Initiative and the line of people stretched 4 miles in Manhattan. That is a sign that people want change, the US Congress is demanding change through the laws they create and vehicle manufacturers are delivering it!”

You might also be interested to know that PUREDRIVE® technology is just one component of Nissan’s overall Green Program, which aims to deliver the following:

  • No.1 in Zero-Emission Vehicles: cumulative sales of 1.5 million zero-emission vehicles across the Renault-Nissan Alliance
  • Leading fuel efficiency: 35% fuel economy improvement compared with 2005 on a corporate average for all Nissan vehicles sold in Japan, China, Europe and the United States
  • Leading low corporate carbon footprint: 20% reduction per vehicle of CO2 emission of corporate activities compared with 2005
  • Leading closed-loop recycling: raise the usage rate of recycled materials to 25%

To clarify, PUREDRIVE® technology is different than the technology behind the Nissan LEAF’s technology. The 100% electric LEAF is also a fantastic option for environmentally-conscious drivers. But Nissan explains, “Nissan believes it is important not only to develop and circulate zero emission vehicles such as electric vehicles and fuel cell vehicles, but also to improve the fuel economy of engine-powered vehicles. Vehicles that are powered by engines which burn fuel suffer from energy loss in various situations. Maximizing energy efficiency in order to reduce fuel consumption and CO2 emission— Nissan’s undertaking entitled “PURE DRIVE” is our action to improve fuel economy of engine-powered vehicles.”

The next time you are in the market for a new car but are also looking for a car that is a little kinder to the planet, consider one of our Nissan models with the PUREDRIVE® badge. And just because a car is more earth-friendly doesn’t mean that it can’t be modern, sporty, or refined. As one writer for Autobytel pointed out, “Vehicles with the Pure Drive badge should prove that low emissions vehicles don’t have to be boring.”

By purchasing a car with the PUREDRIVE® badge not only will you be helping the environment, but through these more efficient and greener technologies, you’ll be a little kinder to your wallet as well.