What is the Nissan Safety Shield Concept?

nissan safety shield

Every automobile manufacturer is concerned about safety, and Nissan is no exception. That’s why the folks behind Nissan have developed the Nissan Safety Shield® Concept. According to Nissan,

“Nissan is committed to its position as a leader in the world of automotive safety. This dedication to comprehensive safety goes into the engineering and design of every vehicle we make, and it drives the development of the Nissan Safety Shield® Technologies.”

The Nissan Safety Shield® Concept is made up of three core ideals: Monitor, Respond, and Protect. The technologies under the umbrella of the Nissan Safety Shield® Concept help monitor your car’s vehicle systems and the outside driving environment, ensure that your vehicle and you respond to potentially threatening situations, and also protect you in the event of an unavoidable collision.

Perhaps you’ve heard of some of these technologies—Lane Departure Warning (LDW), Moving Object Detection (MOD), Vehicle Dynamic Control (VDC), LATCH. Often, these technologies are referred to in their abbreviated forms, and for many drivers this can be confusing. The abbreviations also don’t do much to help drivers understand the nature and function of each of these technologies.

To help you understand more about the Nissan Safety Shield® technologies, we’ve provided some YouTube videos that demonstrate their purpose. (Note: We didn’t include videos on airbags, as we know people are familiar with them and their purpose.) Start with the Safety Shield® video below, and then for the safety systems that don’t seem familiar, check out the corresponding video.

Safety Shield®

Technologies that Monitor

Around View Monitor

Tire Pressure Monitoring System

Lane Departure Warning

Blind Spot Warning

Rear View Monitor and Moving Object Detection

Technologies that Respond

Vehicle Dynamic Control

Traction Control System*—TCS can sense drive-wheel spin and respond by reducing throttle or applying brake pressure to help maintain traction.

Anti-lock Braking System*—In a panic-braking situation, the ABS rapidly pumps the brakes, helping to prevent wheel lockup and helping you to maintain steering control.

Electronic Brake Force Distribution*—The EBD system sends extra force to the rear brakes when it senses additional weight in the back.

*no video from Nissan available; information from Nissan website

Technologies that Protect

Nissan Advanced Air Bag System

Front seat-mounted side-impact supplemental air bags

Roof-mounted curtain side-impact supplemental air bags

Active Head Restraints

LATCH System (Lower Anchors and Tethers for CHildren)

Hopefully, this post has helped clear up some of the confusing terms associated with the Nissan Safety Shield® Concept, but more importantly, has helped you understand all the important safety features that are available in many of the latest Nissan models. One caveat: while these technologies are invaluable aids to your safety, they are not a replacement for safe driving. It’s still necessary for drivers to stay alert when changing lanes, backing up, driving in inclement weather, etc. Between the Nissan Safety Shield® Concept and your careful driving, we are helping all of our drivers to be safe and sound on the road.

For any questions about what you’ve read, feel free to reach out to us on Facebook or Twitter, or leave your question below. To test drive a Nissan vehicle at our dealership, go to our website, locate the model of your choice, and schedule a test drive.

The All-New 2013 Nissan Sentra!
Nissan’s Most Innovative Sentra Ever!

2013 Nissan Sentra

We know you’ll love the new Sentra! Nissan actually took last year’s model apart and completely redesigned it.  It’s got more interior space than the Honda Civic, the Ford Focus and the Toyota Corolla and better fuel economy, too! It is modeled after the mid-size Nissan Altima and provides a more luxurious drive-feel for its owners. 


The 2013 Nissan Sentra SV has an MSRP of $17,970, which is 7% lower than the overall average MSRP of the three competitor vehicles mentioned above. Bengt Halvorson, of thecarconnection.com, says: “Looking at the equipment list and pricing, there’s a lot of value for the money in the 2013 Nissan Sentra, and it keeps pace with other models in this class, even adding a few features normally reserved for larger, more expensive models—like dual-zone automatic climate control and Bose audio to some of the lineup…at around $23k for a fully optioned SL, this is a model that poses a strong value for those who want a lavishly equipped, yet frugal, small car. Do you want a small-car model that emulates bigger models, emphasizing space, comfort, and features, albeit with a lower price? If [this is what you’re looking for], you’re in luck with the 2013 Nissan Sentra.  This time around, Nissan is aiming to cast this model in the mold of the mid-size Altima—yet scaled down in size and price, in the hopes to lure shoppers who want classiness (and frugality, of course) over sportiness. Nissan has tried hard to make the Sentra look and feel like a larger, more mature car, and it succeeds…with its laid-back profile and upscale, Infiniti-influence sheetmetal…” 

In addition, Edmunds had this to say about the extraordinary value of the 2013 Nissan Sentra: “Given how close the Sentra is creeping toward midsize status, we expected its price to start getting bigger, too. Instead Nissan went the other way and made the 2013 Sentra slightly cheaper than the previous model.” So you are presented with an exceptional value with the new Sentra!

Acceleration and Power

Nissan has replaced last year’s engine with a scaled-back version due to its lighter weight and to ensure better fuel economy. You’ll agree that the new Sentra’s fuel economy is remarkable; with 30 mpg city, 39 mpg highway and a combined mpg of 34, this is better than every other vehicle in Sentra’s class. In this economic recovery, every little bit matters and this translates to more money in your pocket! Some professional opinions:

“[the scaled-back version of the engine]—How does that feel on the road? Not all that much different, especially since, like the last Sentra, the standard gearbox on everything but the base model is a continuously variable transmission (CVT). It’s Nissan’s latest CVT and it does a good job of making smaller engines feel slightly more powerful than their numbers suggest. Part of the reason is a new “Sport” mode that makes it respond a little bit quicker to throttle inputs.” Edmunds

“The CVT is smooth and responsive” – Consumer Guide

“The Sentra’s CVT automatic makes the most of the 2.0-liter’s output, providing snappy off-the-line launches and adequate power for merging and passing.” – Kelley Blue Book

Comfort and Convenience

The all-new 2013 Nissan Sentra boasts spacious interior room that dwarfs the competition! Sentra’s legroom and headroom are unsurpassed in a compact car—with 4 cubic feet more volume than its closest competitors. Professionals say:

“The backseat is as capacious as we’ve seen in the segment. Nissan has done a good job increasing the interior volume of the new car, especially if the bit you care about is in the backseat…with seating for three abreast…the interior volume of the Sentra is actually large enough that the EPA classifies it as a midsize, rather than compact, sedan…” – Seyth Miersma, autoblog.com

Like many of its competitors, the 2013 Nissan Sentra now offers many of the same electronic features that used to be restricted to the larger midsize sedans. The big legroom figure quoted by Nissan for the backseats is no joke. Two adults could ride quite comfortably in back without feeling cramped.  Cargo room is another area where the Sentra matches up favorably to both compact and midsize sedans.” – Edmunds


The all-new 2013 Nissan Sentra offers all the safety features of a larger luxury car as standard. With 1st and 2nd row curtain airbags, side-impact airbags that move with the seat position and an occupant classification system, it’s clear that Nissan’s priority is protection of those driving and riding in its vehicles. 

In addition, the standard Vehicle Dynamic Control (VDC) system helps keep you on your steered course, while adjusting for oversteer and understeer. And the Traction Control System senses when a front wheel slips, then reduces engine power or applies brakes to restore grip.

Sentra Owners Speak!

Of course, what Nissan Sentra owners have to say is the proof behind the product!

“I had owned a 2006 Sentra as a commuter car and it was very reliable for me. I was in the market for another commuter car after owning a 2010 Chevy Cobalt. I decided on the Sentra because of the rebate offers, their reliability, and dealer proximity. This car performs much better than the Cobalt. Better acceleration, better rear view, much better braking, and more comfortable seats to name just a few.”

“I’ve had a 2009 Versa since 2008, and my Nissan dealer started asking me a year ago if I wanted to trade it in, so I finally went in and talked to them. I loved my Versa, but was curious about the Sentra. Like my Versa, I don’t think I could have found a better deal than the one I got with my Sentra. The ride is very smooth and quiet, the seats are very comfortable, it has plenty of room and a massive trunk. What really sold me was the ride and the comfortable seats. I was originally after a manual transmission, like I had in my Versa, but went with the CVT after seeing it got better fuel economy than the manual. I love the CVT!”

Come on over to see the all-new redesigned 2013 Nissan Sentra.  We know you’ll want to take a test drive in this car, which represents an exceptional quality and value for you!


 Schedule Your Test-drive Today!


In the meantime, please share your questions, thoughts, and comments with us below.  We would be glad to discuss these with you as soon as possible!

*Image courtesy of autoblog.com

Nissan’s Proactive Safety Plan


Nissan safety awards

Nissan has a very bold and important target: It aims to halve the number of fatal and serious injuries from accidents involving Nissan vehicles in Japan by 2015, compared with 1995. To that commendable end, Nissan has been working progressively to design and engineer safer vehicles.

Just last week, The Detroit Free Press published an article about Nissan’s changing direction on safety features. Nissan is one automaker that is leading the way in developing the best possible proactive safety features for its vehicles.

As usual for Nissan, all of these features are highly innovative: electronically-managed steering and cars that park themselves are just a couple of them! This is in contrast to the existing passive safety features that are triggered by a crash, such as airbags. 

Next-generation steering uses electronic signals to control tires, not a mechanical link, and this is set to be introduced in an Infiniti model within a year and would be the first in the world for a commercially produced car. Buzz around the auto industry says that this is the biggest innovation in steering since the adoption of power-steering!

Proactive safety features such as electronic steering will make cars much safer because drivers tend to overcompensate when driving in a gusty wind or a similar weather condition. The proactive safety features also help a driver feel a stronger sense of security and lower stress levels while driving – always a good thing!

Nissan also is in production of a system called “autonomous emergency steering.” This dynamic system is designed to avoid collisions through turns when braking would be too late. Many other automakers have offered automatic braking; however, Nissan takes the idea a step further to steer away in unexpected situations such as a pedestrian suddenly moving into the path of the vehicle. Nissan’s Executive Vice President, Mitsuhiko Yamashita, says that the technology, which relies on radar and cameras, is still incomplete and needs to be fine-tuned and perfected before it is released.

Another cutting-edge offering is the automatic parking technology, which senses if a driver mistakenly steps on the gas pedal instead of the brakes and corrects! As illustrated above, Nissan’s target by 2015 is to halve deaths and serious injuries from traffic accidents involving Nissan vehicles, when compared with 1995 data. However, it is Nissan’s ultimate goal to make that number zero!

Snug Kids

Nissan introduced Snug Kids®, an industry-first program geared specifically toward safety for children in child restrained systems (CRS), commonly referred to as “child safety seats.” Not all CRS fit in all vehicles, so Nissan safety engineers have spent thousands of hours evaluating hundreds of CRS by installing them in all the rear seats of current Nissan vehicles. The result is the Snug Kids® Child Safety Seat Fit Guide which helps parents confidently select a CRS that fits their vehicle while also providing valuable tips on the proper fit of a CRS. Thus, Nissan is strongly committed to providing the best possible safe driving situation for those driving/riding in Nissan vehicles. The Snug Kids® guide for each Nissan vehicle is provided in links at www.nissanusa.com/snugkids/.

Nissan’s triple-layered design approach involves making vehicles that provide rich and joyful driving experiences, while offering dependability and safety to assure peace of mind.  In addition to enhancing the safety of the cars themselves, Nissan is applying ITS (Intelligent Transport Systems) concepts and pursuing research to provide drivers with information about other vehicles and pedestrians beyond the range of sight. 

Nissan has developed an “All-Around Driving Support System.” In fact, the starting point behind the Nissan approach to safety technology is the fact that people have a blind spot! So Nissan’s vision is the conceptual view of a 360-degree safety system which helps protect drivers from potential risks.

We would be glad to discuss Nissan’s superb safety features, especially those specific to each vehicle, any time! Just use our easy scheduling tool to set up your test drive(s) today! 

 Schedule Your Test-drive Today! 


In the meantime, please share your questions, thoughts, and comments with us below. We would be glad to discuss these with you as soon as possible!

*Image courtesy of Browns Dulles Nissan